Erik Huss
- 10 feb 2017
- 3 min.
Varför ska du satsa på en cirkulär affärsmodell?
Förra veckan lanserades en mycket intressant rapport om hur vi i Norden ser på cirkulär ekonomi. Det var SB Brands Insight som genomfört studien och resultaten förvånade mig. Den absoluta majoriteten av de skandinaviska konsumenterna har aldrig hört talas om cirkulär ekonomi, den typen av tänk som marknaden behöver ställa om till för att vi ska klara FN:s hållbarhetsmål. I rapporten tillfrågades 2400 konsumenter och beslutsfattare på 300 stora företag i Sverige, Norge, Danmar
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